Like all rapidly urbanizing countries, Bangladesh is also evolving to an environment where the country is divided into a few megacities. In these large urban sprawls, people are becoming more dependent on automobiles for their daily transportation needs. The result of such dependence is that the automobiles need to be in good shape all the time. It is also important to service and repair automobiles in such a place where the work is carried out quickly but thoroughly and reliably.
Ace Workshop & Service Center is a young organization. Two young entrepreneurs who believe in offering customized and quality service set it up only a few years ago. Ace now has emerged as one of the most “dependable” auto centers in Dhaka city. Besides having full workshop facilities, Ace is renowned for its specialization in lubrication and cooling system treatment. A large selection of brand name lubricants, spare parts and auto accessories are available so that the customers can choose the exact items they need to maintain and decorate their vehicles. Tyres, batteries, audio systems, car care products; all are available here under one roof. Price is fixed and competitive. Ace also offers services for dent-paint in heat chamber and auto A/C system. It is indeed a “customized car care center you can trust.” A team of well managed motivated technicians is Ace’ pride. Precision tools and equipment from top American manufacturer Snap On are used here. To achieve “quality”, not just quantity, in a sustainable, environment-friendly manner is its motto.
The prime directive of Ace is to reduce the air pollution of Dhaka City. By providing with genuine, better grade lubricants, filters and additives, Ace is directly contributing to the betterment of air quality.
While recognizing the need and usefulness of automobiles, management of Ace is aware of the environmentally harmful effect of badly maintained vehicles. In that regard, biodegradable materials are used for servicing purposes. Competent managerial staff informs customers about how to properly maintain their vehicles so that they and the environment both benefit. It should be noted that a certain percentage of all profits are invested in reforestation projects.
Ace observes World Environment Day and World Ozone Day. Special discount on pollution-control products (which is Ace’s specialty) and free tree saplings are offered to celebrate the occasions. In future, Ace plans to install solar panels to use renewable energy and water recycling and treatment plant. In accordance with their responsible attitude towards the environment, the clients are offered CFC free gas for their auto air conditioners. Ace' in-house environmental newsletter Aronya helps its clients understand the connection between environment and pollution from automobiles.
Ace offers computerized billing system that assures fixed price and accuracy. There is a guest book for keeping records of guests’ compliments and complaints that help to offer better service. A well-planned database facilitates Ace in keeping records of its clients as well as their vehicles’ status. It generates Service Reminder Notices for clients who have missed their appointments. Regular clients are offered a special ID and a modest discount on service charges. A free logbook is given to each client, which is a sort of health card for the car. The book logs the work done and indicates when the next service is due. Furthermore, customers are honored on their birthdays by offering special gifts. Besides all of these, special package rates are available for corporate clients and family members. Friday Service is an additional advantage for the busy Dhaka dwellers.
At Ace, clients are treated as guests. They are seated in a well-decorated, air-conditioned lounge. Cable tv, filtered water, tea and magazines are available to pass the time. One may choose to have a quick snack while the car is being serviced with Pran food items, RC Cola and Quality ice cream bar. You can also step into Ace’s new sister concern Body Shop. Brand name cosmetics and perfumes like Gucci, Hugo Boss, The Body Shop and many others are available for your personal body care. Ayurvedic items from Himalaya Ayurvedic, pure honey from Sundarban, incense, essential oils, Neem products, all are here for your health care. In today’s everyday busy life one may find it quite convenient. After having your car polished you have a party to attend? No problem! Various gift items are there to get your attention. You need a dress and ornaments for the occasion? Designer boutique and a rich collection of ornaments from India, Nepal and China will definitely surprise you.
Ace has well protected compound for those who wish to leave their vehicles overnight for lengthy repair works. It has round the clock security by trained guards, close circuit television cameras, fire detectors, fire fighting equipments etc. Located at 204A Gulshan Tejgaon Link Road Ace is well above the flood level. Easy access from all around the city and convenient parking space are other attractions. A 40 KVA FG Wilson generator will guarantee non-stop service and save your precious time. Please call 881 2939, 988 3288, 0171 631840 and fax at 88-02-988 9190 or email firstname.lastname@example.org for more details. Major credit cards like Visa, MasterCard, Vanik, Ready Cash and American Express all are accepted without any extra charge. Online order / appointments are accepted at Ace new website www.acebd.com.
The management looks after the staff of Ace as well. They are provided with subsidized food and health care. They are given incentive packages besides their salaries, supplemented by overtime, performance bonus etc.
TECHNOLOGY & VISION
Recently, Ace has added some new features. State-of-the-art service equipments line Automatic ATF Exchanger, Oil Changer, Oil Pump, Hydraulic Lift and others are being used for precision and quick service. In near future diagnostic equipments like engine analyzer, wheel balancer and aligner etc. will join the force. Emergency Towing Service will be available for regular clients. Besides, Ace has plans for operating its own limousine and car rental service, which would be first for its kind in Bangladesh. Management endeavors to make available the new generation Alternative Fuel Vehicles (AFVS) which would reduce Dhaka's air pollution. With all of these, Ace is truly a 1 STOP AUTOMOBILE CENTER like no other.